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Should Your Medical Website Have a Blog?

January 25 2013 | Posted in Uncategorized

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The short answer:Yes!

Blogging has become a huge part of websites and online culture, so have you thought if your medical website should use one? Blog content can range from journal style to highly detailed technical articles, or even press releases.

A blog allows customers to stay on your website longer, or come to your website because of the content you offer. It is one of the best ways to use more keywords and get links to your website. These keywords can help you rank and be found in relevant search engines such as Google, Bing, and Yahoo.

The more keyword rich, entertaining  informative, social media friendly content that you have on your website, the better it can rank. Adding fresh content to your website regularly can keep customers checking back on your website. Blogging is another way to maintain your social media follower interest.

Don’t know how to start a blog, or what to write? No problem! At LaunchMD we specialize in creating high quality medical articles for you. All of our articles will be written by experts, and will be reviewed by you.

Once a blog or article is written, it can then be distributed online to relevant article distributors. This means more places online that are recommending your website, leading to more traffic. Sharing these blog articles and press releases also means more marketing for your practice.We will also work with  you to get your blog posts onto other website that you want to network with.

At LaunchMD, we customize the content of each article to the topics you want, as well as the topics that your customers will be searching for. We can also assist if you would like to write articles for your site as well. LaunchMD works to make your content match your practice and get you found online.

Contact Us today to get information about starting your blog or updating your website.

Going Mobile: Your clients are on the move. Are you?

October 27 2012 | Posted in Medical Website Design | Uncategorized

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The rise of smartphones and tablets brought about a shift in how the world views and interacts with the web. In the US alone, half of all adults own a smartphone, and for a growing number of them, that device is their primary connection to cyberspace and to you. In fact, mobile users are on track to surpass desktop users in just a few short years. The popularity of mobile devices created a high demand for user-friendly mobile sites. The masses expect streamlined access to information with the tap of a finger, everywhere they go. This is an opportunity for your practice to connect and reconnect with clients that are reaching out to you. Is your website up to the challenge?

First it’s important to understand the difference between a mobile site and viewing a desktop site on a mobile device. A mobile site will have very simple navigation allowing visitors find what they’re looking for without much time or effort. Navigation bars are predominately vertical to make scrolling easy and can be hidden to take up less screen space. If a site has not been optimized for mobile web the full version will load. This is the least practical option for a mobile device. The user must pinch the screen to zoom in and view content, the small links can be difficult to select, and scrolling both vertically and horizontally is a nightmare. Today’s tech savvy consumers rarely spend time on these scavenger hunts, and might remember to avoid your site in the future. Reviews like that may damage your online reputation, and return rate.

 

To thrive in the ever-changing mobile environment, websites must evolve with technology. It’s no longer enough to have a beautiful, content rich website, even if it ranks well with the search engines. Optimizing for mobile devices is essential to attracting and retaining clients. Thankfully, new techniques have been developed that enable the mobile web to break through content limitations of the past, delivering the most complete mobile experience to date. This is an important step in the beginning of a truly mobile era. As technology advances our expectation of usability changes. It’s easy to forget a smartphone is first and foremost a call making device. That being said, smartphones today are equipped with functionality beyond that of a desktop. Many of their features come seamlessly integrated into the mobile web. One example is tap-to-call which allows a user to select a phone number on the web and call or text without dialing. The result is a uniquely mobile experience that users will remember.

To keep up with technology in the mobile era, convenience is crucial. If your website is not optimized for the mobile web you are loosing business. But don’t worry, we can help. The web design experts at LaunchBig will work with you to create a beautiful, mobile site that will help you attract and retain clients. They’re on the move, so you should be too.

Fully mobile versions are available for $199.Contact us for your mobile site solution.

Is Your Medical Website In Need Of An Update?

February 14 2012 | Posted in Uncategorized

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Is the look of your medical website outdated? Are you not getting found on relevant search engines like Google for the keywords you want? Do you feel like something is missing? Does your website content not match your business anymore? If you are unsatisfied with your current web presence, LaunchMD has the solution.
Updating Your Website Appearance

Giving your medical website a new design is a great step toward updating your online presence. Many websites may have good content, but their design leaves visitors looking for more.

At LaunchMD, we specialize in top of the line web development for the medical and dental industry. We can give you the look your website deserves. When your website is visually appealing, customers will be more inclined to visit, and stay longer. It also gives your website content and business better credibility.

We can customize colors, add new design elements, and organize content in a visually appealing way. This is also all done on a platform that allows you to easily upload new content.

Getting You Found Online

No matter how much content you have, or how great your business is, without the right keywords and optimization, you may never be found in search engines. Not being found online is one of the biggest complaints about a website.

Even if you have a great looking website, your customers still need to be able to find you. If you seem to have a problem not being found in search engines like Google, you may need better on-site Search Engine Optimization. This optimization uses keywords to get you found online. We can also examine better keywords to get you better ranked against your competition in search engines.

If you can’t find your website in Google for they keywords you want, you are a candidate for a full Search Engine Optimization update.

Updating Your Content

Part of an overall update involves your website content as well. When you look at your website, does it say everything you want it to say? Are you saying too much? Is the information still accurate? If not, we can help organize and update your content to match your business. Part of updating your content can also tackle getting new and better keywords onto your site.

Our professionals will work with you to get the right content onto your site, in a way that is organized and user friendly. Best of all we will work with you to make sure this content helps you get found online and brings in new customers.

If your website needs an update, visit our contact page now to get started on your updates.