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Twitter Business Benefits for Medical Practices

December 4 2014 | Posted in Social Media

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Medical practice administrators often say they aren’t using Twitter because they have no time or interest in tweeting.  But that misses the point. LaunchMD believes that by not tweeting you are overlooking some important business benefits of Twitter that go beyond simply tweeting.

 

When it comes to using Twitter for business, it isn’t just about tweeting.  Twitter has much to offer the non-tweeters among us — and that’s a lot of local businesses.

LaunchMD will build a great Twitter profile for your medical practice and include a link to your website.  Take advantage of free marketing, public relations and other business benefits you’ll get by tweeting.

 

Top 5 Twitter benefits for Medical Practices

  • Learn by following. One of the great unheralded benefits of using Twitter is the ability to check the pulse of what’s happening in your business, profession or industry by “following” a variety of businesses and experts on Twitter.  Following thought leaders in your industry, as well as specific groups, topics, brands and even your competitors can give you an edge and provide fresh ideas for marketing and growing your business.

 

  • Monitoring your business or brand. Even if you aren’t an active tweeter, you’ll still want to know if someone tweets something about you, your business or your products and services.  You can also track what’s being said about your competitors and to check news and trends in your industry.  And you’ll certainly want to know if a customer has expressed concern about your business via Twitter.
  • A Twitter profile gives your business visibility.  A brief business profile on Twitter will benefit your business regardless of your tweeting prowess.  By providing a valuable link to your website, you are able to communicate your services to a very broad audience.

 

  • Twitter offers a public relations bonus.  Reporters, bloggers and other media folks tend to be highly active on Twitter. Finding them and following what they are doing and saying is a great way to gather details that can help you pitch your own stories to them via other channels.

 

Find out how LaunchMD can help you promote your practice!  Call 971-407-3956 and let us show you how Twitter can be a part of your marketing arsenal.

Tips to Get More Social Media Interaction for Your Medical Practice

May 15 2013 | Posted in Social Media

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Hubspot shares 20 data backed tips to increase your social media followers and interaction. Social media is one of the ways we can increase traffic to your website. Some of these tips include the words that you use in your About section, such as “expert”. Social media is all about posting content that your users want to like, share, and click on. Other tips include using photos, the time of your post, and determining the best length for your posts.

Our favorite tip is to use a “Call to Action” in your posting. This includes using actions words such as “Like”, “Read”, or “Share.”

LaunchMD strives to make your social media attractive to your clients so they share and follow your content online. This social media interaction can translate into traffic for your medical website and clients walking through your door. Having and updating social media also makes your medical practice approchable and gets your content directly to your clients.

Share our post now and read the full article for all the social media tips.

5 Reasons Social Media Management is Essential to Your Business

November 14 2012 | Posted in Social Media

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Social Media is one of the best ways to form relationships with your current clients and potential clients. LaunchMD will work closely with you to create unique and exciting content that will not only keep people coming to your site, but will also promote new Likes and Follows to your pages. Following are the top 5 reasons Social Media Management is essential for your business.

1. Connect with your Target Market
Over half of Americans have a social networking profile and connecting with them can have major benefits for your company. Consumers are more informed than ever causing a shift in the way they purchase goods and services. Social media gives you the opportunity to connect with them like never before and create an online community around your business.

2. Build Your Brand
Proper Social Media management gives you the opportunity to enhance your online brand reputation. It allows you to easily portray your brand the way you want, and gives you a platform to debunk any false assumptions. In addition, from 2010 to 2012 the amount of Americans that follow brands on social media has more than doubled.

3. Enhance Customer Relationships
Social Media allows you to connect with your customers on a whole new level. You can answer questions, run contests, and update information in real time. This keeps your audience in the loop and makes them feel more involved with your brand.

4. Research and Analytics
Social Media has revolutionized research and development. Data from Google Analytics or Facebook Insights gives your company access to data that may have taken months to gather before. This allows you to address issues and make changes quickly, which can affect your bottom line.

5. Reputation Management
Proper Social Media management will transform your online reputation. You can respond to consumers, address negative comments, and monitor reviews. Studying the conversations on the internet and can effectively mitigate bad press and promote good press. All of these efforts will put forth the best information, and encourage potential clients to choose you over your competitor.

With Social Media Management and Marketing from LaunchMD, you can be sure that you will build relationships and connections with your clients that can turn in to more appointments for your practice. We can create marketing plans and manage pages on sites including:

Facebook
We will create a brand page. We will then engage in a like and a friend recruiting campaign. Content we create can be cross promoted between your website, facebook and third party sites. We can also create a facebook PPC campaign to drive traffic and likes. This can play an important role in driving relevant traffic if done correctly.

Twitter
We will tweet all relevant content we create on a customized twitter account. This will include links back to the site articles. We can also tweet industry news and local events.

Google+
Although new, this Google social platform is growing very quickly and is likely to be a major player in the next few years. It has new and innovative ways to share.

Professional/ Industry Social Sites
In some industries there are valuable professional directories and social sites that will spread awareness and drive leads to your site. We never reveal personal information without your permission.

For more information on our Medical Marketing Services please feel free to contact us.