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Launch of Kids First Pediatric Clinic New Web Site Successful

March 31 2015 | Posted in Medical Marketing | Medical Website Design | Websites

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LaunchMD is proud to welcome its newest client and successful web site launch of www.kidsfirstclinic! Dr. Badia Jabbour and her practice, Kids First Pediatric Clinic tasked LaunchMD to create a new, fresh, interactive, and functional website for parents and their pediatric needs as well as highlight the practice’s numerous healthcare services.

Kids First Pediatric Clinic has two clinic locations; one in Tigard, OR and the other in West Linn, OR. Dr. Jabbour offers a variety of pediatric services as well as maternity options management for anyone seeking pediatric and healthcare services at both of her clinic locations. Kids First Pediatric Clinic offers pediatric care, maternity options, same-day appointments, wellness visits for your child, illness or injury, immunizations and medical adoption consultations.

The goal for LaunchMD was to create a design that reflects the professionalism and integrity of Dr. Jabbour and her staff as well as promote their pediatric services to the Tigard, West Linn and Portland communities. Dr. Jabbour wanted a site that was optimized so it would rank well for relevant pediatric and healthcare services keywords in the specific geographic areas of West Linn, Portland and Tigard.

LaunchMD’s solution was to create a comprehensive marketing plan that provided an increase in the monthly traffic, rankings and procedures for their newly created site, kidsfirstclinic.com. Their plan included quality content creation, SEO, Social Media (Facebook, Twitter, Google+), PPC (Pay per Click) Marketing, and PR. LaunchMD used a hybrid marketing approach that both strengthened and diversified their online presence thereby creating more online exposure across multiple marketing channels. LaunchMD built Kids First Pediatric Clinic’s website with responsive design using the latest WordPress platform and plugins.

The site is performing very well and everyone at the practice is very happy with their new site.

If you would like more information on how to increase your online presence, contact LaunchMD at 503-438-6026 and let us show you a smarter way to promote your practice!

Launch of Bridge City Family Medical Clinic’s New Web Site Successful

March 27 2015 | Posted in Medical Marketing | Medical Website Design

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LaunchMD is proud to welcome its newest client and successful web site launch of www.bridgecitymedical.com! Teri Bunker, DNP, FNP and her practice, Bridge City Family Medical Clinic tasked LaunchMD to create a new, fresh, interactive, and functional site so that her patients and end-users have easier access to vital information about the products and services that the practice offers.

Bridge City Family Medical Clinic is located in Portland, OR, and has a variety of health and wellness options for anyone seeking healthcare services. Bridge City Family Medical Clinic is also a tier 3 Patient Centered Primary Care Medical Home . Primary Care is their main focus, with dedicated Nurse Practitioners and Naturopathic Physicians who take the time to listen to their patients and their healthcare needs. Their goal is to provide everyone the most effective treatment options while explaining the benefits of the treatments chosen so that they can be free to enjoy their life to the fullest.

The goal for LaunchMD was to create a design that reflects the professionalism and integrity of all the providers in the practice. They wanted a site that was optimized so it would rank well for relevant keywords and procedures including ‘primary care’, ‘ motor vehicle accident claims’, ‘LGBT services’, ‘house calls’, ‘skin care, aesthetic and complementary’, ‘massage services’, ‘uninsured patient health services’, and ‘weight loss and the hCG diet’. Blog articles, news and events are also featured more prominently on the site.

LaunchMD’s solution was to create a comprehensive marketing plan that provided an increase in the monthly traffic, rankings and procedures for their newly created site, bridgecitymedical.com. Their plan included quality content creation, SEO, Social Media (Facebook, Twitter, Google+), PPC (Pay per Click) Marketing, and PR. LaunchMD used a hybrid marketing approach that both strengthened and diversified their online presence thereby creating more online exposure across multiple marketing channels. LaunchMD built Bridge City Family Medical Clinic’s website with responsive design using the latest WordPress platform and plugins.

The site is performing very well and everyone at the practice is very happy with their new site.

If you would like more information on how to increase your online presence, contact LaunchMD at 503-438-6026 and let us show you a smarter way to promote your practice!

Why Search Engine Marketing is Necessary for your Medical Practice

November 24 2014 | Posted in Medical Marketing | Medical SEO

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The healthcare industry tends to use a lot of acronyms within their processes, but only the people working there will understand it. The old adage of “staying inside the ivory tower” does ring true when medical procedures on your website are too technical to understand like “meniscus tear” and your end-user/patient typed in “knee surgery”; in other words, if the content on your site is not understood, then what makes you think it will be found in a search engine.

An important aspect of Search Engine Optimization (SEO) is making your practice website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.

SEO isn’t just about getting the technical details of search-engine friendly web development correct. It’s also about marketing. This is perhaps the most important concept to grasp about the functionality of search engines. You can build a perfect website, but its content can remain invisible to search engines unless you promote it. This is due to the nature of search technology, which relies on the metrics of relevance and importance to display results.

LaunchMD works with medical practices to refresh existing websites or build them according to client specifications with the goal of creating an SEO strategy that allows maximum search results.  Key items that LaunchMD performs in a client’s SEO strategy include:

  • Correcting spidering and indexing problems:
    • Search engines aren’t good at completing online forms (such as a login), and thus any content contained behind them may remain hidden.
    • Websites using a CMS (Content Management System) often create duplicate versions of the same page – a major problem for search engines looking for completely original content.
    • Errors in a website’s crawling directives (robots.txt) may lead to blocking search engines entirely.
    • Poor link structures lead to search engines failing to reach all of a website’s content. In other cases, poor link structures allow search engines to spider content, but leave it so minimally exposed that it’s deemed “unimportant” by the engine’s index.

 

 

  • Correcting content to query matching – Staying in the ivory tower and speaking a language that no one beyond your medical practice walls does not help your practice in searches:
  • Keyword Research – Our experts will do the research and use the latest keyword tools to find the best keywords to target for your medical practice based on search volume, geo-location and search intent.
    • Website Optimization – We will optimize your medical website for the targeted keywords we have selected. Website optimization is a key component of getting better search engine rankings. We can continue optimization as more content is added.
    • Content Creation – Creating content for the healthcare industry isn’t easy. We hire medical and healthcare professionals from all specialties to write original and relevant content for your practice. This content will help you become a great resource for patient education as well as help you rank for more keywords.
    • Link Building – A major component of improving your rankings in the search engines is link building. We use the latest industry strategies and techniques to build the best possible links back to your site. Our procedures improve search engine rankings and increase your site traffic.
    • Analytics – One of the keys to a successful SEO strategy is to understand your site analytics. By diving deep into analytics, we can find insights into where we can have even better results and where we can find opportunities for new traffic streams.
    • Text that is not written in common terms that people use to search. For example, writing about “impingement” when people actually search for “shoulder injuries”.
    • Language and internationalization subtleties. For example, orthopedic vs orthopaedic. When in doubt, check what people are searching for and use exact matches in your content.

Our comprehensive SEO solutions for medical practices will help you get higher rankings for your targeted keywords and more traffic and leads for your practice. Call 503-438-6026 and find how LaunchMD leverages your online presence.

Should Medical Practices Hire Marketers In-House or Outsource?

December 13 2013 | Posted in Medical Marketing

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As a medical practice Is it better to hire marketing employees or outsource to  a marketing firm? Most medical practices wrestle with this dilemma. The  reason is that there are pros and cons to each decision. Hiring in-house gives you more control and flexibility. Outsourcing can lower costs and effort with hiring, training and managing employees. Hiring employees can provide a higher level of quality and support. You want to promote your medical practice and increase your exposure and monthly appointments. How best to do that? We think we have found the answer.

At LaunchMD, we come up with a solution to this problem. We decided that we would become a hybrid of both approaches. We would perform the services of a medical marketing firm, while offering the flexibility and control you desire over your online presence. By allowing you to rent time from our experts, you can decide what you want them to focus on. If that level of engagement is too much for you, then we already have systems and processes in place to get your more exposure and more patients through your doors.

We use a comprehensive marketing strategy that covers your entire online presence from medical SEO to social media to medical website design. See a complete list of our medical marketing services.

The truth is it makes no sense to hire in-house marketing employee when you can get a team of experts that already know what they are doing at a lower cost and better results. LaunchMD is the only service of its kind. In the past, you could only hire in-house and deal with training and management of your employees or you could outsource your marketing to a marketing company that doesn’t understand your practice and only offers inflexible marketing plans. LaunchMD allows you to have the best of both worlds in a simple monthly plan. Our clients love the service and the results are evident in our monthly analytics reports.

Contact Us for more information on our services. View our medical marketing a plans