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Launch of Kids First Pediatric Clinic New Web Site Successful

March 31 2015 | Posted in Medical Marketing | Medical Website Design | Websites

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LaunchMD is proud to welcome its newest client and successful web site launch of www.kidsfirstclinic! Dr. Badia Jabbour and her practice, Kids First Pediatric Clinic tasked LaunchMD to create a new, fresh, interactive, and functional website for parents and their pediatric needs as well as highlight the practice’s numerous healthcare services.

Kids First Pediatric Clinic has two clinic locations; one in Tigard, OR and the other in West Linn, OR. Dr. Jabbour offers a variety of pediatric services as well as maternity options management for anyone seeking pediatric and healthcare services at both of her clinic locations. Kids First Pediatric Clinic offers pediatric care, maternity options, same-day appointments, wellness visits for your child, illness or injury, immunizations and medical adoption consultations.

The goal for LaunchMD was to create a design that reflects the professionalism and integrity of Dr. Jabbour and her staff as well as promote their pediatric services to the Tigard, West Linn and Portland communities. Dr. Jabbour wanted a site that was optimized so it would rank well for relevant pediatric and healthcare services keywords in the specific geographic areas of West Linn, Portland and Tigard.

LaunchMD’s solution was to create a comprehensive marketing plan that provided an increase in the monthly traffic, rankings and procedures for their newly created site, kidsfirstclinic.com. Their plan included quality content creation, SEO, Social Media (Facebook, Twitter, Google+), PPC (Pay per Click) Marketing, and PR. LaunchMD used a hybrid marketing approach that both strengthened and diversified their online presence thereby creating more online exposure across multiple marketing channels. LaunchMD built Kids First Pediatric Clinic’s website with responsive design using the latest WordPress platform and plugins.

The site is performing very well and everyone at the practice is very happy with their new site.

If you would like more information on how to increase your online presence, contact LaunchMD at 503-438-6026 and let us show you a smarter way to promote your practice!

Launch of Bridge City Family Medical Clinic’s New Web Site Successful

March 27 2015 | Posted in Medical Marketing | Medical Website Design

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LaunchMD is proud to welcome its newest client and successful web site launch of www.bridgecitymedical.com! Teri Bunker, DNP, FNP and her practice, Bridge City Family Medical Clinic tasked LaunchMD to create a new, fresh, interactive, and functional site so that her patients and end-users have easier access to vital information about the products and services that the practice offers.

Bridge City Family Medical Clinic is located in Portland, OR, and has a variety of health and wellness options for anyone seeking healthcare services. Bridge City Family Medical Clinic is also a tier 3 Patient Centered Primary Care Medical Home . Primary Care is their main focus, with dedicated Nurse Practitioners and Naturopathic Physicians who take the time to listen to their patients and their healthcare needs. Their goal is to provide everyone the most effective treatment options while explaining the benefits of the treatments chosen so that they can be free to enjoy their life to the fullest.

The goal for LaunchMD was to create a design that reflects the professionalism and integrity of all the providers in the practice. They wanted a site that was optimized so it would rank well for relevant keywords and procedures including ‘primary care’, ‘ motor vehicle accident claims’, ‘LGBT services’, ‘house calls’, ‘skin care, aesthetic and complementary’, ‘massage services’, ‘uninsured patient health services’, and ‘weight loss and the hCG diet’. Blog articles, news and events are also featured more prominently on the site.

LaunchMD’s solution was to create a comprehensive marketing plan that provided an increase in the monthly traffic, rankings and procedures for their newly created site, bridgecitymedical.com. Their plan included quality content creation, SEO, Social Media (Facebook, Twitter, Google+), PPC (Pay per Click) Marketing, and PR. LaunchMD used a hybrid marketing approach that both strengthened and diversified their online presence thereby creating more online exposure across multiple marketing channels. LaunchMD built Bridge City Family Medical Clinic’s website with responsive design using the latest WordPress platform and plugins.

The site is performing very well and everyone at the practice is very happy with their new site.

If you would like more information on how to increase your online presence, contact LaunchMD at 503-438-6026 and let us show you a smarter way to promote your practice!

How to Keep Your Current SEO Rankings While Redesigning Your Practice Website

March 27 2015 | Posted in Medical SEO | SEO

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You have a medical practice site that you have had up since 2004 and you think it’s time for a “fresh design”. How do you go about updating the look of your site while still maintaining your organic traffic and page index? By following these tips you can save yourself from a big Google punishment and keep your medical practice from losing rankings on the keywords you care most about.

If you are considering a website redesign then I strongly recommend you get advice from someone who understands SEO and website design.  Here are some questions to ask:

  1. What pages are we deleting and why are we deleting them? Can the content be reworked into existing pages? If a page needs to be deleted, make sure you point to the new page and get some of the same content in place so Google understands what to rank the page for.
  2. Where are the pages being redirected to? All pages that are deleted should be 301 redirected to a new page you want to rank in place of the old page.
  3. What keywords do the deleted pages rank for and how much traffic are they driving? If you have a page driving considerable traffic for a valuable keyword I would think twice before deleting it entirely.
  4. How many internal links are we losing and to what pages were they linking? Deleting internal links can be a major factor in lost rankings.
  5. What URLs are we redirecting the deleted page URLs to?
  6. Are the redirected pages doing a good job of covering the same content and optimized for the same keywords? If you are 301 redirecting to a new page, make sure it is relevant and optimized for those keywords.
  7. Are we keeping the same URL structure or changing it. Google indexes pages based on the URL. It’s like a social security number for your pages. If you change the URL structure, it looks like a whole new page to Google.
  8. Is the main navigation or sub navigation changing significantly? Changes in the hierarchical structure of your site can significantly change how Google passes link juice through your site and rankings can be affected.
  9. How are the title tags and meta descriptions changing for each page? Changing these to new keywords can essentially reset your rankings for a page.
  10. Are the image alt tags changing? You may be surprised how much traffic you drive from images on Google images, or how much your image tags affect your page ranking for a certain keyword. Change these with care.

While this seems like a daunting list of questions to tackle before a site redesign, failure to look at these questions and have a plan for them can severely affect your website. By addressing these questions, you can change your website redesign and still keep your legacy SEO benefits.

Aaron Evans
President
LaunchMD.com